MARJIE

What's New In Direct Mail

Direct mail campaigns have been an advertising staple for health care businesses for many years, but there is a new style of product that provides a greater 'punch' than traditional promotional products. This relatively new product consists of an attractive postcard that has your informative business card magnet attached to it.

The Advantage  

Their advantage over typical direct mail campaign products is their longevity. Simple paper pamphlets, flyers and postcards are often tossed in the trash after the recipient reads it the first time. They think, "Oh, I'll remember this chiropractor/doctor/dentist/hospital's name," and with every good intention - they throw it away and promptly forget what it said. C'mon, we're all guilty of that. With an easily removed magnet attached to the card, the person reading it peels it off and immediately looks for a prominent spot to display it. In the home, the most common location is the refrigerator, but they aren't just for the home. Many find their way to the workplace, as well.

Why They Are Effective  

There are many studies that indicate that people require as many as eight exposures to business information before they feel comfortable enough with it to call. Entire households or workforces see these magnets on a daily basis. Everyone that sees it is a potential patient for your office. With that many people seeing your business information over and over, you can expect a much greater return on your direct mail campaign dollar than with traditional methods.

Robert is currently working for Healthy Promotion a supplier of top quality Magna-Peel health care promotional products. He lives in eastern Kansas. A retired police dispatcher, he now resides in the country with his wife and 2 of his 3 sons. Toss in a couple of dogs and a few cats and you have the rest of the crew. He is a freelance writer who has created articles on subjects such as police work, scanners and 2-way radios, motorcycles and motorcycle painting, promotional advertising products and marketing.

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Contrary to what television commercials and magazine advertisements would have you believe, you don't need the chemicals in most toothpastes, mouthwashes, and other oral health care products to tackle gingivitis, periodontal gum disease, dry mouth, or bad breath. In reality, many of those advertisements mislead you into believing that simply using mouthwash will combat periodontal infection. In fact, the plant soaps, essential oils, vitamins, and herbs in natural oral health care products are often more effective in the treatment of gingivitis, in periodontal disease prevention, in dry mouth treatment, and in the everyday care of healthy teeth and gums.

Although most people don't make the connection, your teeth and gums can have a dramatic impact on your health and well-being. Gum problems, tooth decay, and even mercury fillings can have a negative impact on your health.

The Signs of Healthy Gums

When your gums are healthy, they have a nice pink color, and don't bleed when you brush your teeth. In addition, your gum line tightly hugs your teeth. Unfortunately, however, periodontal disease affects three-quarters of the population. Because it's often painless, most people are unaware that they have a problem.

Warning Signs of Periodontal Disease

The symptoms of periodontal infection range from bleeding in the gum pockets; red, swollen, or tender gums; an abscess on the gum surface; gums that have pulled away from the teeth; and persistent bad breath.

Bad breath is more than an embarrassment; it's a warning sign that unhealthy bacteria are growing in your mouth. If you floss your teeth and the floss smells like rotten eggs, you most likely have periodontal disease that is causing the hydrogen sulfide compounds in your mouth to multiply.

Similarly, dry mouth is more than an annoyance; a persistent lack of salivation can actual accelerate tooth decay and gum problems because saliva helps keep the bacteria and fungi in your mouth in check.

How Natural Oral Health Care Products Can Help

Natural oral health care products address the root of the problem, rather than simply the symptoms. For example, dry mouth can occur as a side effect of many medications, or as the result of a medical condition. Many commercial oral care products contain alcohol or sodium lauryl sulfate, which can further irritate and dehydrate your mouth. A refreshing, natural gel, on the other hand, can actually stimulate the salivary glands to produce more saliva, which in turn will help control the bacteria and fungi.

Similarly, there are many products on the market that advertise a solution to bad breath. In fact, most of these products contain alcohol, which over time dries out your gums and makes the problem worse. Natural oral health care products avoid alcohol and instead use a blend of ingredients that discourages the growth of the organisms that cause bad breath.

Good oral health care is a habit worth developing. And, by using natural oral health care products, you can be assured that you are doing all you can to treat the problems you have, or to prevent the development of gingivitis, periodontal gum disease, bad breath, and dry mouth.

Chris Robertson is an author of Majon International, one of the worlds MOST popular internet marketing companies on the web. Learn more about Natural Oral Health Care Products or Majon's Health and Beauty directory.

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